Upland and UNICEF Brazil partner up to educate the next generation of web3 users

Upland and UNICEF Brazil partner up to educate the next generation of web3 users

Upland and UNICEF Brazil have announced a long-term partnership to create a new social project and Web3 academy aimed at providing education, training, and employment opportunities for young people in Brazil.

As part of the partnership, Uplandme, a metaverse platform, will host a holiday sale for its community members to purchase exclusive digital goods, with proceeds being donated to UNICEF to support its education programs in Brazil. 

On the Upland platform, two UNICEF-branded structures will be built on properties in Rio de Janeiro and sold in the UNICEF Showroom, which can be visited virtually. These items, inspired by holiday gnomes, are popular digital items used to customize properties on the platform. 

Idan Zuckerman, Co-Founder and Co-CEO of Upland, shared his enthusiasm for the new collaboration:

“In the past four years, we have seen thousands of stories of Upland users realizing financial success because of their web3 knowledge. In partnership with UNICEF, we’re excited to create an opportunity for Brazil’s youth to learn how to create the same opportunities for themselves through a multi-touch web3 experience showcasing fun, innovation, entrepreneurialism, and community, as well as a real-world academy to support them first hand.”  

Educating the next generation

The education program, which is being curated by UNICEF’s One Million Opportunities initiative and powered by Upland, will teach students foundation skills in web3, blockchain technology, smart contracts, and the metaverse. Participants will also be trained in job-specific skills, digital skills, entrepreneurial skills, and transferable skills.

The partnership aims to ensure that thousands of Brazilians between the ages of 18 and 24 are educated in web3, creating a link between secondary education and training.

About Upland

Upland is an open web3 platform for the metaverse mapped to the real world.  The company’s mission is to build one of the leading and most dynamic maker-communities through a strong entrepreneur economy that allows players, creators, developers, and brands to manufacture goods and experiences, monetize assets, and provide utility and fun to other players.

Headquartered in Silicon Valley with hubs in Las Vegas, Ukraine, and Brazil, Upland was named among Fast Company’s “Next Big Things in Tech” in 2021 and one of “22 San Francisco Startups To Watch in 2022” by Built In SF. Upland is heavily committed to becoming carbon negative and is a proud partner of Carbonfuture. 


UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. 

About 1Mio

Led by UNICEF in Brazil, the initiative One Million Opportunities (1MiO) is a coalition between the private sector, civil society, governments, and youth to generate opportunities for professional training, decent work, and income generation for vulnerable young people between the ages of 14 and 29.

1MiO already has more than 90 companies and 1,800 partner municipalities, having generated around 200,000 opportunities. 

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