Upland and FIFA launch FIFA Women’s World Cup 2023 experience in the Metaverse

Metaverse Sport
Upland and FIFA launch FIFA Women’s World Cup 2023 experience in the Metaverse

Upland, one of the most played blockchain-based metaverses with over 3 million registered users, today announced the continuation of its partnership with FIFA. Launching a captivating web3 experience for football fans, the venture comprises gamified digital collections commemorating the FIFA Women’s World Cup Australia & New Zealand 2023.

Celebrate the Women’s World Cup on Upland

The FIFA Women’s World Cup is celebrated for rallying a fervent fan community and sparking global competition. The collaboration with Upland has now brought this energy into the metaverse. On this virtual platform designed for the FIFA Women’s World Cup 2023, fans can now connect in themed cafes to chat, cheer, and jointly celebrate women’s football.

The full FIFA tournament-based experience offers digital collectibles, community events, themed cafes, and community-created games.

Root for your favorite teams and players

Through a gamified model, fans are rewarded for their team pride. Bundles of various digital collectibles representing all 32 countries are available for purchase. Fans can display their country and team pride on their virtual properties within the Upland world.

Upland introduces the concept of a Fan Score, where the community competes based on their fandom. The Fan Score is calculated based on collection completions, participation in community events, and past purchases of FIFA World Cup Qatar 2022TM Legits. Diehard fans with lofty Fan Scores are eligible to contend in unique collections spanning multiple tournaments.

Dirk Lueth, Co-Founder and Co-CEO of Upland, stated:

“We are thrilled to continue our web3 experience in Upland for the FIFA Women’s World Cup AU∙NZ∙2023TM and build a celebrated experience that unites the past, present, and future of the world’s largest football competition.”

Lueth also emphasized the long-term vision to build sustainable momentum for FIFA tournament growth in the web3 category.

Watch all the matches on the Virtual Cafes

Beyond the riveting competition, Upland’s rendition of the FIFA Women’s World Cup revolves around interaction and camaraderie among fans. Players can meet in Upland’s virtual Cafes to share their success stories, discuss virtual business propositions, and showcase their support for their country.

The Upland and FIFA Women’s World Cup Australia & New Zealand 2023TM experience aims to engage fans with past, present, and future FIFA tournaments. Fans can collect rare digital collectibles, earn rewards, and create their own experiences. The Upland Metaverse is available on Google Play and App Stores, as well as on the web.

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