Upland and Decentraland are taking the Brazilian Carnival to the metaverse space

Upland and Decentraland are taking the Brazilian Carnival to the metaverse space

Web3 metaverses are reinforcing the interoperability dream and reaching thousands of users around the world who’ll be able to watch the highlights of the carnival from Salvador, São Paulo, and Rio de Janeiro.

Carnival is amost here!

The month of February 2023 will be marked in history as the date when the biggest show on Earth, the Brazilian Carnival, had its première in the metaverse.

In a partnership between Upland and Decentraland, some of the best moments of the carnival in Salvador, Rio de Janeiro and São Paulo will be available for the users in the virtual world.

Dirk Lueth, Co-founder and Co-CEO of Upland, said:

“This is an early example of the future, where interoperability between worlds and metaverses fuels enrichment in a user’s digital life. Major cultural moments like Carnival are tentpoles for opportunities to continue to explore this inevitable future.”

What is the agenda?

The agenda presents Carnival schools, street carnival, shows, and live broadcasts from the parties across the country, with presentations in the famous Salvador street carnival and also the 2023 samba presentation from Mangueira, the biggest Samba School in the country, presented by the Upland metaverse, where the visitors can buy some amazing carnival costumes and have an immersive experience at the Palace of Samba, which has its location mapped in Upland, and is located at the same address in real life and in the metaverse, the famous Mangueira neighborhood, located in Rio de Janeiro.

In the three dimensional replica of Mangueira’s samba sanctuary, it will be possible to have the Behind the Scenes experience with some of the members of the school, like the Queen of Drums session, and other characters, having the chance to know the history of the school and learn this year samba, while dancing with their avatars.

Upland and Decentraland are taking the Brazilian Carnival to the metaverse space - 1

In Salvador, the Float Car Fissura is presenting live shows with Band Filhos de Jorge and DJs DH8 and Clara Cady. The “foliões” – participants of the carnival parties – will have the chance to dance with Miles, the mascot who represents the Upland metaverse, and holders of Upand NFTs unlock benefits and get special access to the party.

In Decentraland, users can dance with their avatars, dress in carnival costumes and use the new collection of samba movements (emojis). Mangueira also receives a special homage in one of the Decentraland carnival bullets and participants can see pictures from the twenty titles won by the pink and green samba school.

During the parties in Decentraland metaverse, some well known digital influencers like Nina Verso and Tang Poko, are going to Interact with the visitors at the Dollhouse party venue.

“The carnival does not have boundaries, neither the metaverse. Recently Upland launched its APIs, consolidating its position as the metaverse super-app. WIth this, users, brands and partners can build their experiences on top of the Upland map. For web3 builders and enthusiasts, this collaboration between Upland and Decentraland is pointing the way to go.”, says Ney Neto, Upland leader for the Latin America region.

To have access to the full agenda of events, check the landing page www.carnavalnometaverso.com.br


Upland is an open web3 platform and metaverse super app mapped to the real world.  The company’s mission is to build one of the leading and most dynamic maker-communities through a strong entrepreneur economy that allows players, creators, developers, and brands to manufacture goods and experiences, monetize assets, and provide utility and fun to other players.

Headquartered in Silicon Valley with hubs in Las Vegas, Ukraine, and Brazil, Upland was named among Fast Company’s “Next Big Things in Tech” in 2021 and one of “22 San Francisco Startups To Watch in 2022” by Built In SF. Upland is committed to becoming carbon negative and is a proud partner of Carbonfuture. For more information about our sustainability commitment visit https://www.upland.me/sustainability. Upland is available on iOS, Android and the Web, and can be played from anywhere in the world.


About Decentraland

Decentraland is a 3D virtual world browser-based platform. Users may buy virtual plots of land in the platform as NFTs via the MANA cryptocurrency, which uses the Ethereum blockchain. It was opened to the public in February 2020, and is overseen by the nonprofit Decentraland Foundation.

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