Skodaverse India, a branch of Skoda Auto India, has entered the innovative realm of Web3, marking their debut with the sale of 128 unique Non-Fungible Tokens (NFTs).
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Students contributed to the NFT designs
Within a little over two hours, all NFTs were scooped up by enthusiastic buyers. Each NFT captures Skoda’s 128-year legacy.
Skoda Auto collaborated with young creative minds for this initiative. Notably, design students from the Pearl Academy in Jaipur and the MIT Institute of Design in Pune contributed to the NFT designs. These students were given the opportunity to mesh Skoda’s automotive legacy with modern artistic flair.
Offered at a rate of ₹5000 (roughly $60), the NFTs were minted on the NEAR Protocol, a platform lauded for its carbon-neutral ethos and endorsed by the South Pole.
Skodaverse NFT perks
But owning these Skodaverse NFTs is about more than just having a unique piece of artwork. The brand has sweetened the deal for the owners. They can expect customized merchandise adorned with their distinct NFT design. Also included in the package are exclusive car accessories, invites to premier Skoda events, and a complimentary airdrop of their next NFT.
Christian Cahn von Seelen, the Executive Director of Sales, Marketing, and Digital at Škoda Auto Volkswagen India, emphasized the broader vision behind the initiative:
“Skodaverse India is not just about cars; it is about creating an immersive experience for our customers. The remarkable success of this NFT launch underscores our commitment to fostering creativity, individuality, and a sense of belonging within the Škoda community.”
Automobile industry loves NFTs
Skoda’s move is reflective of an emerging trend among global brands, blending technology with tradition. By intertwining their rich history with the contemporary NFT wave, they’re creating fresh narratives.
As the world of Web3 expands, it will be intriguing to see how more automotive giants respond. For now, Skoda Auto India has joined the ranks of other brands that release their own NFT collections, such as Porsche, Lamborghini, and Aston Martin.