Just as the NFL gears up to launch its new season with a face-off between the Detroit Lions and the Kansas City Chiefs, Reddit is throwing its hat in the ring—digitally speaking. The social discussion platform has rolled out an extensive collection of NFT-backed avatars to represent each of the NFL’s 32 teams.
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Another NFL collection by Reddit
The collection of these digital assets is one of the most extensive sets of Collectible Avatars ever released by Reddit. Each NFT avatar—known as a “Snoo” after Reddit’s iconic alien mascot—costs $24.99 and is capped at 500 per NFL team.
Reddit is home to vibrant game-day discussions, notably within communities such as r/NFL and r/NFCEastMemeWar. These NFL-themed avatars provide fans with a fresh way to digitally represent their chosen teams as debates and conversations heat up.
In fact, this isn’t Reddit’s first touchdown in this space; the platform had released a free set of NFL-themed avatars alongside the Super Bowl last February.
As per early numbers from Reddit’s shop page, the New England Patriots appear to be leading the digital popularity contest, with 41 of the 500 NFT avatars already sold. They are closely followed by the Chiefs and the Eagles. On the other end of the spectrum, only five avatars each have been sold for the Carolina Panthers and Indianapolis Colts.
Reddit’s Vault, a digital wallet introduced last summer and native to the platform’s mobile app, stores these NFT avatars. The Vault also holds other crypto features, like community-specific tokens. The platform has minted 22 million collectible avatars among 18 million unique holders to date, according to data from the crypto analytics platform Dune.
The broader picture: Sports and Crypto
The intersection between sports fandom and digital assets is hard to ignore. A survey from Seton Hall University last year showed that sports fans are twice as likely to own Bitcoin, Ethereum, or NFTs compared to the general population. With this initiative, Reddit is clearly tapping into the documented synergy between these two worlds.
In summary, Reddit’s NFL-themed NFT avatars are more than just a digital collectible; they are an innovative way for fans to engage with their teams and each other as the new NFL season kicks off. As the world of sports and digital assets continues to converge, Reddit seems to be right at the intersection, reshaping how fans interact and represent their allegiances online.