Razer, the leading lifestyle brand for gamers, reveals Web3 incubator
Razer, a leader in the gaming hardware and peripherals market, has revealed the creation of its Web3 incubator called zVentures Web3 Incubator (ZW3I). The goal of the incubator is to finance Web3 gaming projects with the intention of making them more accessible to the general public.
Razer joins web3 gaming
According to an official statement, the incubator program will consider game developers who have a history of creating successful games. Even though Razer is primarily focused on PC gaming, the incubator will still be open to mobile games, as stated by Lawrence Lin, Razer’s Director of Blockchain.
Razer intends to offer marketing support for 36 projects, with an emphasis on creating immersive and engaging gameplay to draw players. By prioritizing marketing support, Razer hopes to encourage the next generation of Web3 games to focus on compelling gameplay and enjoyable social experiences rather than token rewards.
Leading brand in eSports
Razer’s extensive recognition as a leading brand among mainstream gamers could play a significant role in shaping the future of Web3 gaming by introducing titles and developers to Razer’s sizable audience of around 200 million gamers.
The company prioritizes the gaming experience remains the most critical aspect of a successful game launch. Lawrence Lin, Razer’s Director of Blockchain, stated in a release:
“We are confident that Web3 will revolutionize this experience for all with the support of gaming-savvy companies and blockchain technologies.”
Although Razer’s venture capital pursuits are not novel, the firm is intensifying its commitment to crypto and Web3. ZVentures, Razer’s venture capital division, has previously invested in Animoca Brands, a Web3 gaming firm that was an early investor of The Sandbox. ZVentures has also provided funding to other entities, such as Finblox, a crypto platform, and Coinomo, a DeFi firm, among others.
The exact amount of funding allocated to ZW3I remains undisclosed, as Razer is a private company. However, it is worth noting that ZVentures was initially a $30 million fund when it was first launched back in 2016. When asked about the funding, Razer’s Director of Blockchain, Lawrence Lin, declined to disclose any financial information.
Focus on the gameplay
Early Web3 games were criticized by game developers for prioritizing financial gain over rich gameplay and appealing graphics. Razer aims to change this by prioritizing immersive and engaging gameplay through marketing support for developers.
The company’s focus is to encourage developers to prioritize gameplay over token rewards, and its zVentures Web3 Incubator (ZW3I) will incubate up to 36 projects, including mobile games. Despite its PC gaming focus, Razer is open to investing in mobile games.
Razer’s entry into Web3 gaming has the potential to significantly impact the gaming industry by introducing titles and developers to its vast audience. Maybe one of these titles will turn out to be the next blockchain gaming hit during the next bull market.