Professional football club Paris Saint-Germain (PSG) and luxury lifestyle brand Blvck Paris announced a groundbreaking collaboration. A new ‘phygital’ collection, symbolizing the shared values of innovation and audacity that both brands embody, is set to be released today, November 15.
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PSG x Blvck collection
At the heart of this collaboration is a stylish wardrobe. It uniquely merges Blvck Paris’ monochrome design aesthetic with the iconic elements of the Paris Saint-Germain brand.
The collection will be accessible on store.psg.fr, blvck.com, and in a novel twist, as NFT digital format on crypto.com. This move highlights the increasing integration of digital assets, namely sports collectibles, in mainstream commerce.
The collection boasts a range of items, including a precision-designed hoodie, a statement t-shirt, a unique soccer ball, a chic welcome mat, and a standout scarf. This diverse array of products caters to both sports enthusiasts and fashion aficionados, blurring the lines between these two worlds.
NFTs available on Crypto.com
The collaboration doesn’t stop at physical items. Exclusive NFTs conceptualized and designed by Julian O’hayon, the founder and designer of Blvck Paris, will be available on the crypto.com platform, a partner of the French club. These NFTs are categorized into three tiers: Exclusive, Premium, and Standard. They represent a significant step in the digitalization of fan experiences.
The NFTs offer tangible benefits, such as early access to the physical collection at a discounted price and opportunities to win unique experiences and products. This strategy exemplifies the forward-thinking approach of both Paris Saint-Germain and Blvck Paris, seeking to offer their fans innovative experiences that transcend traditional boundaries.
Sports leagues and clubs score big on Web3
PSG is part of the long list of renowned soccer clubs, like Barcelona FC and AC Milan, and sports leagues, such as the recently announced NHL Breakaway, embracing NFT collectibles. The French soccer club had previously released another ‘phygital’ collection, comprised of an NFT collection and physical posters of AI-generated art.
Despite potential challenges, mainly in regard to legislation, the world of NFT sports collectibles continues to expand with new experiences and fashionable offerings. The PSG x Blvck collection is a testament to that expansion, symbolizing the evolving landscape of fan interaction in the digital age.