Pop culture icon Paris Hilton is all set to make waves in the metaverse this summer, thanks to the much-awaited launch of her exclusive NFT avatar collection. Partnering with The Sandbox and 11:11 Media, Hilton is offering her fans a unique opportunity to immerse themselves in a dynamic world of self-expression. Set to release on May 31, 2023, these NFTs not only offer a digital embodiment of Hilton’s persona but also present 11 lucky holders with a chance to experience her sold-out live concert in Los Angeles.
An Avatar collection like no other
The collection includes 5,555 unique NFT avatars, each playable within The Sandbox, one of the premier decentralized gaming virtual worlds. Representing various facets of Paris Hilton‘s persona, the avatars are adorned with her signature haute couture gowns, unforgettable Halloween costumes, and classic accessories like DJ headphones, Sliving gloves, and fairy wings.
With each avatar priced at 100 SAND, the first-come-first-serve minting process opens a gateway to a personalized Paris Hilton experience in the metaverse, allowing fans to celebrate their individuality.
NFT minting: A three-wave release
The launch of the Paris Hilton avatar collection will take place in three phases. The first wave, kicking off at 2 pm UTC on May 31, will be available exclusively to Paris Hilton’s original community, including her Discord members and previous NFT collection holders. Eligible wallets will receive email notifications, and owners can mint up to two avatars per wallet within a 24-hour timeframe.
The second wave coincides with the first, opening the sale to the public and providing opportunities to The Sandbox avatar holders, LAND owners within the Animoca Brands ecosystem, and those registered via heymint.xyz.
The third wave will witness a public sale, where anyone interested can mint up to four avatars per wallet, subject to availability. This stage extends a warm invitation to the broader public to join in and secure a piece of the Paris Hilton avatar collection.
The Sandbox: A virtual reality powerhouse
The Sandbox, an Animoca Brands subsidiary, has gained prominence in the realm of decentralized virtual worlds. Its partnerships with major brands such as Warner Music Group, Ubisoft, Gucci Vault, Snoop Dogg, Adidas, and Atari, to name a few, speak volumes about its influence.
Borget from The Sandbox team expressed the fan’s excitement over the upcoming launch, following the success of previous metaverse activations by Paris Hilton’s team.
Cynthia Miller, the Director of Web3 and metaverse at 11:11 Media, emphasized the importance of their collaboration with The Sandbox. She believes that the fusion of Paris Hilton’s iconic persona with The Sandbox’s groundbreaking technology heralds a new era of immersive entertainment and limitless creativity, blurring the lines between virtual and real experiences.
With over 40 million global installs on mobile, The Sandbox metaverse offers players and creators an immersive platform to build and enjoy 3D worlds and gaming experiences, enhancing the concept of decentralized play.