NAME: Decentraland’s vision for a more personalized Metaverse

Decentraland is rewriting the rules of digital identity in the Metaverse. The old system of impersonal numerical identifiers has made way for Decentraland’s NAME, empowering users to pick names that truly resonate with their digital personas.
Table of Contents
A personal touch to the digital frontier
No longer will users navigate the digital realm with an anonymous # followed by a set of numbers. Instead, Decentraland offers a platform where users can identify with a name that truly reflects their virtual identity. This not only amplifies individuality but also underlines the essence of freedom and autonomy in Decentraland’s constantly evolving digital realm.
ENS subdomains: Simplifying interactions
Taking the innovation a notch higher, every Decentraland NAME is tied with an ENS subdomain. These URLs, functional on Ethereum, double as wallet addresses. For example, a user identified as ‘John’ would have the ENS subdomain ‘John.DCL.ETH’. Such an integration streamlines the process of sending and receiving assets and provides an effortless gateway to other digital domains.
Venturing beyond mere naming rights, owners of the new naming system are given the opportunity to shape their corner of the Metaverse using ‘Worlds’. This central infrastructure of Decentraland offers users a blank canvas, encouraging them to manifest their creativity, facilitating interaction, and enhancing the sense of virtual ownership. The pathway to designing one’s distinctive World opens up just by owning a NAME.
NAME and DAO Governance: A Synergistic dance
Decentraland’s emphasis goes beyond user convenience and digital identity. The new naming system is intricately woven into the fabric of Metaverse’s governance, particularly through Decentraland’s DAO.
The DAO is pivotal to the decision-making processes within the platform. Possessing assets like Decentraland NAMEs endows users with voting power, enabling them to shape the future of the Metaverse with their personalized digital signatures.
In essence, the inception of the new naming system showcases Decentraland’s unwavering dedication to user-centric innovation and democratic governance. It stands as a testament to a future that blends personalization with expansive virtual experiences, propelling Decentraland users into a new epoch of digital self-expression and autonomy.