McDonald’s Hong Kong teamed up with The Sandbox, a leading decentralized gaming virtual world owned by Animoca Brands, to build its first-ever Web3 experience. Named McNuggets® Land, this new venture marks the 40th anniversary of Chicken McNuggets® with a range of interconnected online and virtual world activities themed around the ‘Please Share®’ catchphrase.
Get your digital McNuggets
Announced on the Animoca Brands official website, the novel game experience, exclusively available on The Sandbox, introduces users to a virtual world filled with interactive McNugget characters. An engaging mix of education and entertainment, the game invites users to traverse the 40-year history of Chicken McNuggets, serve virtual customers, and indulge in a myriad of mini-games.
Eligibility to participate in the McNuggets Land experience comes with an opportunity to win a host of digital and physical rewards. These include a share in a 100,000 SAND prize pool and various mystery boxes. Hong Kong-based users can also win from a pool of 10,000 McNuggets coupons, with ten lucky participants set to enjoy a year-long free supply of Chicken McNuggets.
Randy Lai, CEO of McDonald’s Hong Kong, voiced his enthusiasm about the collaboration:
“Having been rooted in Hong Kong for 48 years, we continually aim to deliver innovative experiences and Happy Moments. In honour of Chicken McNuggets’ 40th anniversary, we are thrilled to work alongside The Sandbox to offer an engaging Web3 Metaverse gaming experience themed on McDonald’s for our customers.”
On the other hand, Sebastien Borget, COO of The Sandbox, expressed his pleasure in McDonald’s Hong Kong selecting their platform for the McNuggets celebration.
Borget sees significant potential in using the metaverse for brand-building and loyalty management. He commended McDonald’s Hong Kong for recognizing the metaverse’s capabilities in encouraging active participation in a gamified manner. He further expressed optimism about future online promotions employing Web3’s potential and digital ownership in The Sandbox.
Brands and celebrities flocking to The Sandbox
McDonald’s Hong Kong’s venture into The Sandbox adds to the growing list of brands and IPs partnering with the platform to provide unique virtual experiences to their audience. From Forbes building a party boat to celebrities like Snoop Dogg, Paris Hilton, and Gordon Ramsay creating their own NFT avatars, The Sandbox seems to be winning the race among other blockchain-based metaverses.
With over 400 partners, including global brands and IPs, The Sandbox is part digital real estate, part amusement park, embodying the concept of the metaverse as a continuous shared digital space where worlds and heroes collide to create enchanting experiences.