Macy’s Thanksgiving Day Parade to feature Cool Cats balloon
Macy’s Thanksgiving Day Parade, the annual parade in New York City presented by the U.S.-based department store chain Macy’s, is set to feature characters from the crypto world for the first time with a flying Cool Cats balloon.
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Macy’s Thanksgiving parade is set to embrace a flying cool cat
The Macy’s Thanksgiving Day Parade, a cherished tradition that has graced the streets of New York City for nearly a century, is about to get a modern twist. For the first time in its 99-year legacy, the parade will showcase characters from the crypto and blockchain realm. This decision underscores the growing influence and acceptance of the digital space in mainstream culture.
On September 14th, Web3 company Cool Cats Group made an exciting announcement. Characters from their popular nonfungible token (NFT) collection, specifically a quirky blue cat and a whimsical milk carton, are slated to float above the city as balloons during the parade.
Jordan Dabby, the parade’s producer, expressed enthusiasm about the inclusion, noting that these characters would captivate both the thousands of New Yorkers lining the streets and the millions tuning in from the comfort of their homes.
A tradition of evolution with eyes on the most recent digital trends
While the Macy’s parade is steeped in tradition, it has never shied away from evolution. Each year, the lineup undergoes changes, introducing new characters and retiring old ones. From cultural icons like Baby Yoda, Sonic the Hedgehog, and Charlie Brown, the parade has always mirrored the zeitgeist of the times. Last November, the brand also had a parade experience in the metaverse.
The parade’s adaptability was further highlighted in 2021. Following a hiatus in 2020 due to the COVID-19 pandemic, the event not only returned in full glory but also ventured into the digital realm. Organizers released a unique NFT series, and the subsequent year saw the parade extending its festivities to the metaverse, hosting a virtual procession.
Big Apple is coming closer to NFTs and Web 3
The inclusion of a Web3 company in such a prominent event is not an isolated incident. It’s reflective of the broader shifts happening in New York’s landscape. The city, known for its dynamic nature, is becoming a hotspot for crypto-related activities and discussions.
One such significant event is the impending trial of former FTX CEO, Sam Bankman-Fried. Scheduled to commence on October 3rd, the trial might still be underway during the parade. While unrelated, the trial and the parade’s new additions both signify the increasing intertwining of the crypto world with everyday life.
