Spanish football league La Liga is set to introduce NFT-based fantasy football games to its North American audience, thanks to a partnership with gaming startup GameOn.
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La Liga arrives in the North American market
La Liga, one of the world’s most-watched football leagues, is taking a leap into the future. Collaborating with GameOn, they’re set to launch a unique gaming experience for fans in the U.S. and Canada.
Enthusiasts can soon purchase packs of their favorite LaLiga players in the form of NFTs, curating fantasy lineups that earn points mirroring the players’ real-world performances. Players can also enhance their in-game avatars with digital gear like jerseys, cleats, and hats, which not only add flair but also boost points.
Scheduled for a grand launch in the first quarter of 2024, GameOn’s LaLiga-branded web app is set to be a hub of engagement with social chat features, allowing fans to connect and discuss their strategies.
Besides the expected competitiveness and bragging claim rights for their in-game performance, players will stand a chance to win cash rewards, VIP match tickets, exclusive signed merchandise, and even opportunities to meet their favorite football stars
The gaming experience will encompass both Spanish football league divisions: the top-tier LaLiga EA Sports and the second-tier LaLiga Hypermotion.
GameOn will spearhead the project
Matt Bailey, GameOn’s CEO, has recently expressed his excitement about venturing into the North American market.
Contrary to traditional games that require massive user bases, Bailey believes that with just a couple of thousand dedicated users, a Web3 game can be both successful and profitable. This strategic move aligns with La Liga’s expanding presence in North America and is framed within a larger move from sports teams to venture into Web3.
Upon ESPN’s eight-year media rights deal and exhibition matches featuring legendary teams like FC Barcelona and Real Madrid, La Liga is creating yet another engagement moment with the North American fanbase.
Founded by Bailey, GameOn started as a trivia and prediction game provider, collaborating with big names like the WNBA, NBCUniversal, and Dick’s Sporting Goods. However, recognizing the potential of Web3, the company pivoted to NFT-based games, partnering with entities like the Professional Fighters League (PFL) and Karate Combat.
GameOn: The chain agnostic web3 service provider
Describing GameOn as “chain agnostic,” Bailey highlighted the company’s flexibility in launching games across various platforms, including Polygon and Hedera. There are plans for GameOn to introduce a token to unify its gaming ecosystem across all its partners.
The company’s innovative approach has attracted investments from giants like Polygon Studios, Dapper Labs, and Hedera. La Liga’s collaboration with GameOn is just the tip of the iceberg.
The league plans to amplify its NFT games through various promotional activities, from in-stadium activations to fan watch parties and a slew of digital content. While LaLiga has existing partnerships with NFT giants like Dapper Labs and Sorare, Bailey views GameOn’s offerings as complementary, emphasizing the vast potential of NFTs in enhancing fan experiences across multiple domains.