Honda has made a splash in the digital world by unveiling a limited edition non-fungible token (NFT) drop. The collection will debut tomorrow at the FORMULA 1™ Honda & Red Bull welcome event in Tokyo.
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Honda KEY collection
The ambitious move comes as the renowned automaker partners with Animoca Brands Japan, Gryfyn, and GET Protocol.
Following the debut in Tokyo, the initiative will be featured at the Honda booth during the Japanese Grand Prix 2023, scheduled for 21-24 September at the Suzuka Circuit.
Honda intends to elevate the experience of fans by granting exclusive perks to holders of the Honda KEY NFTs. These benefits will be extended at a myriad of upcoming events and will see collaborations with various companies.
Commemorative NFTs for Formula 1 fans
The first batch of Honda KEY NFTs will be given to enthusiasts participating in a lottery system devised for ticket purchases for Tokyo’s upcoming FORMULA 1™ event. Every attendee is in for a surprise as they will be receiving a unique commemorative NFT, which will be delivered after the event.
Partnering with Web3 giants
Animoca Brands Japan and Gryfyn, a Web3 wallet service under Animoca Brands, had earlier hinted at a collaboration with Honda. The strategic alliance will see Gryfyn as the chief wallet partner, hosting the coveted Honda KEY NFT.
GET Protocol, known for its robust digital ticketing system, is also in the fray. After their successful partnership with the Dutch Grand Prix, where they introduced ticket-linked digital collectibles, GET Protocol will lend its expertise to Honda to launch its unique NFTs.
The Japanese arm of Animoca Brands boasts a rich motorsport games portfolio featuring collaborations with premier brands like MotoGP™. Its primary objective is to bolster global Web3 strategies for Japanese intellectual properties, bridging the gap between Japanese IPs and fans worldwide.