Haribo ready to join NFT space after filing for trademarks for candy-themed digital assets

Haribo ready to join NFT space after filing for trademarks for candy-themed digital assets

Germany-based sweets company Haribo has filed for NFT-linked trademarks ready to join the NFT space irrespective of the renewed quest for tightened regulations. The digital assets expected from Haribo include cartoons, downloadable audio, toys, smart glasses, and more.

Warming up to NFT and Metaverse

The Web3 world might soon host NFTs from the confectionery manufacturing company, Haribo. The company filed for NFT-linked trademarks at the United States Patent and Trademark Office (USPTO) on April 25.

The documents indicate that the confectionery company wants to preserve its name, “HARIBO,” to utilize it as a band for making various virtual assets. The assets range from downloadable video and audio footage linked to sweets, cartoons, avatars, and many items legitimized by NFT.

Haribo has been in the confectionery market since 1920, with headquarters in Germany. The company has garnered a reputation in candy manufacturing with luxurious items such as gummy bears. It has branches spread across the world in more than 100 countries. Areas such as the United States and Europe play host to most branches.

According to Mike Kondoudis, a distinguished attorney specializing in trademarks, the company registered its name as a trademark for virtual reality glasses, smartwatches, toys, jewelry, and media files validated by NFTs, among others.  

Trademarking virtual assets

Trademark registration for virtual assets has been a contentious topic for quite a while. Most brand owners have been rushing to protect their items in connection to the virtual worlds, Metaverse, and Web3.

Early this year, there was clarity on how digital assets can be classified due to the absence of unified regulations. However, the United States Patent and Trademark Office (USPTO) has facilitated companies trademarking their names in the NFT space and the Metaverse.

Top brands enjoying the NFT world

Haribo adds to the list of confectionery enterprises in the NFT world. Twix brand by Wrigley, owned by Mars, rendered its Twix brands as NFTs. Last month the company also applied for the “Juicyverse” trademark to debut music, digital avatars, sweets, and videos validated by NFTs.

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