What is Buyer?

In the NFT/Crypto world, a buyer is a person looking to earn money by purchasing and selling digital collectibles. There are two broad types of entities that buy NFTs.

1. Individuals 

Individuals from the majority acquire NFTs for a variety of reasons.  Below you can find insights on individual buyers based on age, gender, and region for simpler comprehension.


According to research, 23% of Millennials (those born between 1981 and 1996) are the most avid collectors of NFTs. Baby Boomers have the lowest NFT participation rate, with only approximately 2% admitting to purchasing NFTs. Gen Xers and Gen Zers, on the other hand, have 8% and 4%, respectively. Although Gen Zers have long been recognized to be at the forefront of digital advancements, more researchers have become intrigued in the reasons why they do not frequently receive NFTs.

However, further research has revealed that the primary reason 57% of Gen Zers do not acquire NFTs is because they just do not comprehend them. As a result, there is a chance that Gen Zers will lead the NFT collection table after they have received adequate schooling.


Men have a higher tendency of collecting NFTs compared to women. According to a survey, 15% of men tend to purchase NFTs, while only 4% of women tend to do so. According to one poll, 15% of males purchase NFTs, but just 4% of women do. This has raised debate regarding the NFT’s gender imbalance.

Surprisingly, more women, such as Serena Williams and Paris Hilton, who recently invested $4 million in an NFT Ticketing platform, are raising NFT knowledge amongst women. Likewise, some women-led NFT initiatives are attempting to close the gap between men and women in the NFT domain. This comprises popular titles such as World of Women, Fame Lady Squad, and Boss Beauties.


The Asian continent has the most NFT purchasers, with the Philippines and Thailand at the top of the list. Southeast and Central Asia accounted for 35% of worldwide NFT sales last year.

2. Organizations and Companies 

NFTs are purchased by two sorts of entities: blockchain-based organizations and conventional corporations.

Autonomous Decentralized Organizations

DAOs are the acronym for blockchain-based organizations. DAOs form for a variety of purposes, the most common of which is to acquire NFTs.

These DAOs would pool assets, acquire these NFTs, and fractionalize them for the benefit of its members. Head DAO is a good example of a DAO that assists its members in owning fractions of blue-chip NFTs.

At this time, we should also emphasize that DAOs do not exist just to purchase blue-chip NFTs. Pleasr DAO just announced the purchase of the sole copy of Wu-Tang Clan’s “Once Upon A Time In Shaolin” album for $4 million.

Mainstream Businesses and Brands

While several popular firms and brands have begun to create NFT collections one after the other, not many of them are purchasing NFTs. According to a recent poll conducted by Creative Bloq, about 70% of mainstream organizations are adopting a favorable attitude toward acquiring NFTs.

The majority of them admitted that they would want to acquire art NFTs or invest in NFTs in general.