Fresh footsteps in a digital desert: Adidas x BAPE®

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Fresh footsteps in a digital desert: Adidas x BAPE®

BAPE®’s 30th-anniversary festivities are stepping up in a significant way. Partnering with Adidas Originals, they are set to release the exclusive ‘Fresh Forum’ sneaker, a blend of classic style and modern innovation. This release is unique, centered around a launderette setting in a mysterious desert.

The stage – ‘The Forum Launderette’

Within the confines of ‘The Forum Launderette,’ perfection and potential merge. It’s not just about pristine surroundings; it’s where this fashion evolution takes a stand, signaling an innovative turn for the sneaker world.

Breaking digital ground with NFTs

adidas Originals is venturing into new territory. In a first-of-its-kind move, they’re launching the ‘Fresh Forum’ sneaker as an NFT auction in collaboration with MoonPay. The exclusivity is palpable, with only 100 access passes available, each linked to a real-life pair of sneakers.

Fresh footsteps in a digital desert: Adidas x BAPE® - 1
Source: https://collect.adidas.com/bape

For those keen on participating, the auction begins on August 22nd at 4PM CET. If you hold Soles ALT[er] Ego & (B)Apetaverse NFTs, expect some exclusive benefits. Mark your calendars; the auction wraps up on August 25th at 4PM CET, with no extensions.

Claiming the prize

Owners of the ‘Fresh Forum’ access pass are in for a treat. On September 26th, these 100 holders can redeem their physical sneakers and a corresponding digital twin via Adidas Collect. And the sneakers’ physical delivery? It kicks off in October. For updates, keeping an eye on the official Adidas and BAPE Web3 channels is a must.

Innovation meets sneaker craftsmanship

In support of the ‘Fresh Forum’ release, the Adidas Studio is championing the “phygital” trend. Moreover, each ‘Fresh Forum’ sneaker comes equipped with an NFC chip in the left tongue, granting owners access to a digital certificate of authenticity.

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