Fast track to luxury: Lamborghini’s anniversary NFTs reward loyal fans

Fast track to luxury: Lamborghini’s anniversary NFTs reward loyal fans

Lamborghini commemorates its 60th anniversary with an exclusive NFT campaign offering limited-edition collectibles that grant holders real-life perks and experiences.

Moons and Lambos

As the eight-month celebration of Automobili Lamborghini‘s 60th anniversary approaches its finale, the luxury carmaker is set to launch a distinct NFT campaign, “The Epic Road Trip.”

Thw extraordinary collection of phygital tokens will grant holders special access to real-world benefits and experiences reflecting the brand’s prestigious character. With opportunities ranging from exclusive tours to sneak peeks at future car models, this release is guaranteed to stand out.

High-octane collectibles: unlocking Lamborghini’s NFT treasures

In collaboration with INVNT.ATOM™ and Web3 Pro™, the “Epic Road Trip” NFT series is designed to gratify Lamborghini’s most loyal enthusiasts. These scarce digital tokens offer value in both virtual and physical realms.

Owners of these NFTs can anticipate a range of exceptional perks, such as an exclusive tour of the Lamborghini Sant’Agata facility, a GLB Lamborghini file tailored for the Metaverse, privileged insights into the latest Lamborghini model, and a “Centro Stile” sketch by Mitja Borkert, the brand’s leading designer. 

Furthermore, NFT owners will enjoy access to the Lamborghini Discord channel, distinctive wallpapers, and more surprises. Purchasing a minimum of two “Epic Road Trip” NFTs will also entitle collectors to a special memento in honor of the brand’s 60-year legacy.

A token of appreciation: Lamborghini’s NFT gifts for guests

In celebration of its 60-year milestone, Lamborghini plans to present an NFT to every guest who visits their dealerships or partakes in in-person festivities. These collectibles can be obtained using QR codes, a groundbreaking method that fosters the NFT market’s growth by acquainting the wider public with Web3 and its capabilities.

The final installment of the NFT collection is slated to launch between March 20th and 23rd on the official platform. Lamborghini’s Marketing Director, Christian Mastro, highlights “The Epic Road Trip” as a prime illustration of the brand’s inventive approach, which has driven its success for the past six decades.

Lamborghini’s NFTs honor six decades of excellence

With the culmination of Lamborghini’s 60th-anniversary festivities nearing, the “Epic Road Trip” NFT initiative presents a novel way for aficionados to connect with the brand. 

However, the latest foray into NFTs by Lamborghini is not unexpected, considering the luxury brand has previously explored the world of NFTs and the Metaverse on numerous occasions. 

On November 18, 2022, the distinguished Italian automaker delivered the final Aventador LP 780-4 Ultimate coupe to a triumphant auction bidder. Alongside this automotive marvel, the lucky winner received an exclusive NFT, crafted through a remarkable collaboration between renowned artists Krista Kim and Steve Aoki. Furthermore, earlier this year,  Automobili Lamborghini joined forces with VeVe to unveil the brand’s digital collectible NFTs, featuring the iconic Lamborghini Huracán STO in all its glory.

By merging virtual and real-world experiences, Lamborghini reaffirms its commitment to innovation and its devotion to acknowledging the steadfast support of its customers and admirers.

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