EA Co-Founder Jeff Burton joins P2Earn web3 gaming guild
Gaming industry veteran Jeff Burton, known for his role in co-founding Electronic Arts, has recently joined P2Earn, a Canadian blockchain gaming company. He will be filling the position of Chairman of the Board of Advisors.
P2Earn Guild
P2Earn is a gaming guild focused on Web3 technology and intends to provide gamers with a platform, equipment, and access to gaming NFTs, all in exchange for a portion of their earnings. The guild has announced that it plans to launch on Polygon by the end of Q2 2023.
In his recent statement, Burton shared his delight in joining the advisory board of P2Earn. He firmly believes that play-to-earn gaming is set to go mainstream and that the idea of players earning a share of the profits through gameplay is the future of all gaming. Burton is optimistic about the guild models and sees them as an opportunity to create a new economy and promote social mobility.
As per his LinkedIn profile, Burton’s professional interest in crypto dates back to at least 2017. He has previously served on the Board of Advisors for BitDegree, a platform that provides courses on cryptocurrency. Additionally, Burton presently holds the position of Chairman of the Board of Advisors for Engines of Fury, a Lithuanian-based crypto game.
Reviving the play2earn model
The CEO of P2Earn, Alex Lineton, revealed that the company is gearing up to add more industry veterans to its board. Lineton expressed his excitement about Jeff Burton joining the company as Chairman of the Board of Advisors, and he believes that Burton’s experience and network are invaluable assets as they prepare for the full public launch of the P2Earn gaming guild. According to Lineton, Burton’s reputation is legendary in the industry and is expected to be of immense help as they enter the next phase of growth.
The popularity of play-to-earn gaming, which rewards players with crypto tokens for their gameplay, soared in 2021, largely due to the success of Axie Infinity. However, the play-to-earn model lost its luster in early 2022 when the game’s economy crumbled alongside the broader crypto market. Players began to critique the simplistic gameplay and the emphasis on financial rewards rather than enjoyable gameplay.
P2Earn is taking a different approach and betting on the potential for a play-to-earn gaming resurgence. The guild aims to offer players an opportunity to earn cryptocurrency while enjoying high-quality gameplay, prioritizing the overall gaming experience rather than solely focusing on financial rewards.
P2Earn is committed to furnishing players with modern equipment, software, and NFTs. In turn, the company will receive a fraction of their earnings. The guild’s objective is to establish a viable economy that enables gamers to earn a livelihood by playing games.
With Burton on board as the Chairman of its Board of Advisors, P2Earn anticipates benefiting from his extensive industry experience and knowledge. P2Earn has set its sights on launching its guild on Polygon, a scaling network for Ethereum, before the conclusion of Q2 2023.
