Darewise Entertainment and Skinvaders present the first SWEAR London NFT collection
Darewise Entertainment has teamed up with Skinvaders to launch the first collection of SWEAR non-fungible tokens (NFT) in the “Life Beyond” metaverse.
A collaboration that gives Life Beyond a new face
According to a statement from Animoca Brands, Life Beyond is a AAA science fiction multiplayer online role-playing game created and published by Darewise Entertainment. It aims to provide users with a unique experience and full digital ownership of their game assets.
Darewise Entertainment is an international game studio and subsidiary of Animoca Brands, while Skinvaders is a leading technology platform that brings digital fashion to the metaverse. Thanks to the new partnership, the game will feature a sophisticated global digital society on an alien planet, SWEAR’s famous ’90s thick platform shoes, and other cultural and fashion items.
In addition, the release states that the Life Beyond metaverse is the perfect setting for SWEAR London to expand its brand experience while maintaining innate freedom of expression and sustainability. Thus, this collaboration gives Skinvaders the opportunity to establish itself as one of the leading developers of digital fashion.
According to Yat Siu, co-founder and executive chairman of Animoca Companies, Life Beyond will be a beautiful open metaverse. He also says that one of its strengths will be the inclusion of some high-end brands that will grace the virtual environment.
Yat Siu adds that in a society where everyone is free to be who they want to be, SWEAR has a long history of building communities. That’s why Animoca Companies is excited to weave this brand into the rich tapestry of Life Beyond alongside other culturally significant brands.
A project led by a dynamic team
According to the press release, this is the first such cooperation for Life Beyond. However, Darewise Entertainment expects many more to follow, as the metaverse offers a fantastic opportunity for companies to enter the new Web3 era.
Darewise Entertainment officially forms the Life Beyond Creative Solutions team, a creative agency within the game studio. Its role is to co-create experiences with brands for and within Life Beyond.
Without saying too much about the upcoming SWEAR NFTs collection, Timothee Semelin, head of partnerships at Life Beyond, said the community and the project will bring a new level of innovation to Life Beyond while connecting physical and digital fashion. Unique in-game features are planned for SWEAR NFTs as well as links to SWEAR fashion products in real life.
The company’s core team consists of the following:
Darewise Entertainment is a multi-racial group with offices in Paris, Barcelona, and London. By the fourth quarter of 2022, foreign employees will have grown from 30 to around 100.
The team counts a group of highly experienced professionals, such as Marc Albinet (game director of Assassin’s Creed Unity and Dying Light 2), Benjamin Charbit (Game Director for Assassin’s Creed IV: Black Flag), Samuel Kahn (technical manager for Ubisoft’s Snowdrop engine and Crytek’s Cryengine), Christian Bravery (art director for Black & White and the Fable series), and Vincent Marty (head of marketing for Ubisoft EMEA and vice president of ESL Gaming).
More about Swear and Skinvaders
SWEAR is a cult shoe company founded in London in 1997. A platform for personal expression, originality, and innovation, SWEAR has always been rooted in an appreciation of creative subcultures. With a focus on sustainability, SWEAR has implemented a fully on-demand business model since 2016.
Skinvaders, meanwhile, is a high-tech company that offers branded skins in games and digital wearables. They use a “one-to-many” connection between brands and game publishers, adjusting the distribution of digital assets to various games and the metaverse.