Crypto exchange OKX and İlkay Gündoğan present football metaverse masterclass
OKX, a top crypto exchange, collaborates with Manchester City’s captain İlkay Gündoğan to offer fans an immersive metaverse football masterclass. The interactive experience showcases Gündoğan’s tactical prowess in the virtual world of the OKX Collective.
Enter the OKX Collective Metaverse
As the world’s second-largest crypto exchange by trading volume, OKX is a leading Web3 technology company. With over 50 million global users, the platform is recognized for its fast and reliable crypto trading app, catering to investors and professional traders worldwide.
“Make Your Play” transports fans into the OKX Collective metaverse, where İlkay Gündoğan, Manchester City’s captain, demonstrates pre-planned drills and explains his thought process during matches. Gündoğan, renowned for his tactical acumen and passion for coaching, embraces the opportunity to share his expertise in the metaverse.
Gündoğan expresses his enthusiasm for the metaverse:
“The beauty of our game is in the tactics. As someone who loves coaching and highlighting the tactical skills that are needed to win, it is hugely exciting to be able to share what I know in an arena like the OKX metaverse.”
What is the OKX Collective
In February, OKX unveiled its partnership with Manchester City Football Stars Jack Grealish, Rúben Dias, İlkay Gündoğan, and Alex Greenwood, introducing the OKX Collective, an immersive metaverse experience created specifically for fans, enabling them to engage in Web3 experiences and access exclusive content from those Manchester City players.
When visiting the OKX Collective, fans can expect a VIP experience tailored to each player’s playing style and interests. This includes exclusive training content, music, and NFT-based digital experiences, providing a truly memorable and engaging encounter with their favorite football stars in the virtual realm.
This collaboration also sees OKX as the official training kit partner for Manchester City during the 2022/23 season.
Web3 changing fan engagement
Haider Rafique, OKX’s Global Chief Marketing Officer, shares his excitement about the collaboration:
“İlkay is an incredible football mind, and this chance to benefit from his expert knowledge in an interactive virtual environment provides a glimpse into how Web3 stands to overhaul the ways we connect and interact in the future.”
Visitors to the OKX Collective can enjoy special experiences tailored to each footballer’s playing style and interests. These include exclusive training content, music, and NFT-based digital experiences. Fans can also participate in competitions for a chance to win prizes such as training passes, match tickets, and more.
In a world where cryptocurrencies and football collide, it seems that even the most intricate tactics can be executed with just a few clicks in the metaverse, leaving fans to wonder if a virtual offside trap is as effective as its real-life counterpart.
