Alo Yoga partners with MoonPay to create positive affirmation as NFTs
Alo Yoga, the well-known yoga apparel and accessories retailer, has launched an in-store NFT claim experience with cryptocurrency payment firm MoonPay.
Timeless Yogic teachings imprinted on the blockchain
This latest addition provides customers with the opportunity to acquire free digital collectibles that include daily affirmations, whenever they make purchases at any of Alo Yoga’s numerous U.S. locations. These NFTs focus on mindfulness and also offer access to mental health resources.
Alo Yoga’s promotion has been introduced in honor of Mental Health Awareness Month in the United States. Customers can obtain their free daily NFT by simply tapping their smartphone against a terminal with the phrase “Tap for Mindfulness” located at the checkout counter.
The terminal is equipped with near-field communication (NFC) technology that guides customers through the process. The website reached through the terminal allows customers to claim their NFT.
The NFTs are minted on Polygon using MoonPay‘s NFT minting platform. Alo Yoga is taking care of all the minting fees related to the promotion to make it a smooth and accessible process for everyone. In addition to this promotion, customers can expect to receive more NFT collection opportunities through email.
Not the first time Alo Yoga tests web3 waters
Alo Yoga Global Head of Marketing, Angelic Vendette, has stated that the company’s objective is to make the entire process easy and accessible for everyone. Vendette mentioned:
“We’re not using Web3 jargon. Instead, we are providing our community with the opportunity to explore digital ownership in familiar environments.”
Alo Yoga has used NFTs in its promotions before. They previously released NFTs that were linked to digital certificates of authenticity for their Aspen Collection physical apparel release. The latest in-store NFT claim was created in partnership with Digital Twin Studios.
The company has noted that daily affirmation NFTs could potentially provide benefits to holders in the future, such as token-gated access to events or exclusive sales. Ivan Soto-Wright, MoonPay CEO and co-founder, stated that many users are likely to first encounter Web3 through familiar brands that they already know and love.
With numerous locations across several states in the US, Alo Yoga is a widely recognized brand. By providing customers with free NFTs in exchange for purchases, the company is bringing the fast growing yoga industry into web3, promoting mental health and mindfulness along the way.